The DNA of Helmut Lang
Helmut Lang Group Project
The result of a design task to immortalise the brand image of Helmut Lang in a day. Inspiration came from social media discussions about the brand’s ethos, image and history; these digital snapshots of our team discussions became the basis of the fabric print used in the shirt. Drawing on Helmut Lang’s dedication to the cutting edge and looking forward to the brands future incarnations we created space age trousers from unconventional materials. The final outfit was to be exhibited as part of an archival show at Seven Store Liverpool in collaboration with ENDYMA.