Seven Store Design

SEVEN was founded as a celebration of those streets and of what makes Liverpool what it is today. I decided upon designing seven chairs each one showcasing my interpretation of the street name, the meaning, how it made me feel, what tone it set for that street that chair. This project pushed me to design out of my comfort zone, to look at design as a whole and the creative possibilities beyond fashion

Old Hall Street

An old hall evokes imagery of something so crammed everything is beginning to ooze out of it, like when you try to fit too many people into a school hall for assembly. Yet it should also feel lost in time as though an abandoned memory where things are beginning to rot and decay.

Castle Street

The word castle holds power and strength; a castle has its territory which it reigns over. When I was younger, a castle was a fought made up of random objects around the house that I could get my hands on. A castle can also have a very dark, cold and intimidating presence, one that evokes fear. For this chair I wanted to combine the two together playful silhouettes with cold and harsh materials to capture the dual nature of castles.

Chapel Street

A chapel is typically a small part of a larger building like a hospital or home. A private place of worship for an individual or group of people to be at one with their own thoughts. The design of a chapel often reflects its surroundings and what it’s intended to be used for. My ideas being what if  a chair was held within another chair and one was very traditional with the other being a nonconformist modern design. Representing two different types of worship each supporting one another, where one can be found within another.

Dale Street

Open land for miles upon miles, the open outdoors. The perfect place for campers to merge into their surroundings and become one with nature. This chair needed to have an outdoor practical feel to it. Portable, lightweight and withstanding. The word dale has an alternative meaning in Spanish it means to ‘go ahead’ ‘go for it’.

I wanted to merge these two very different translations to create a contemporary take on the classic camping chair silhouette, using the Spanish meaning in print over shear fabric stretching one meaning over another. The classic camping chair becomes modern and contemporary but still keeping its uses and practicalities.

High Street

To be up high is to gain perspective, constantly being on edge. With ultimate highs comes ultimate lows. When sitting in this chair you should feel the different emotions of being up high. Whether that be confidence or uncertainty. This chair is all about levels and angles and playing around with how far you can take that with its still being a functional chair.

Tithe Barn Street

​Tithe Barn, where the church holds all the power and it must be supported. Farmers continue to give, and money rises higher and higher. 10% of earning must be given to the church and the tithe barn is bursting with stolen wealth. Tithe Barn represent unbalance between the church and the people that support it. I wanted the design of this chair to focus on the placement of support and the clash of two different materials.

Water Street​

There were two different ideas that came from name of this street that I wanted the chair to represent the first being. The shrinking of certain fabrics when the have been in the wash too long, I wanted to get a padded armchair and shrink its cover and reattach it , a purposeful mistake that created simple statement to the reaction of water, with a slightly humorous side it.

My other design thought came from the artist Pipaluk who creates sculptures through magma frozen in a moment of transformation. The sculptures have fluidity to them, one piece in particular reminded me of water pouring through net. Using this technique, you could create a hanging or free-standing chair that represented the movement of water.